Sales Coaching For Home Service Pros

Your Technicians Can Fix Anything. But Can They Close?

We turn good service techs, CSRs, and owners into confident closers who present pricing without apologizing, handle objections without folding, and follow up without feeling pushy.

No scripts. No sleaze. Just real sales training for real service pros.

Trusted by HVAC, plumbing, electrical, and roofing companies across North America.

You're Losing $50K+ Per Tech Every Year. Here's Why.

Your team shows up on time. Does quality work. Customers like them.

But then comes the estimate.

The tech stumbles through pricing. The homeowner says “let me think about it.” The CSR books a call but doesn’t set it up right. And you—the owner—are too buried in operations to coach anyone.

So What Happens?

The bottom line:

Every uncomfortable price conversation is money walking out the door. Every “I’ll think about it” that doesn’t get handled costs you the job. And every day without a real sales process, you fall further behind competitors who have one.

Resilient Service Pros fixes this—not with motivation speeches, but with a proven system your team can actually use.

Pick Your Path: Training or Partnership

For teams ready to level up

Sales Mastery® Cohorts

8 weeks. Live training. Real results.

Train your entire team (or just yourself) to sell with confidence through weekly group coaching, proven frameworks, and practical assignments they’ll use the same day.

Perfect for companies who want results now without a year-long commitment.

$5,000 (company) | $1,000 (individual)

For companies going all-in

Sales Mastery® Elite Partnership

Your sales system. Built with us. All year long.

Weekly coaching. Quarterly onsite training. Ride-alongs with your team. Custom scripts. KPI reviews. Everything you need to build a sales department that actually scales.

This is for companies who are done leaving revenue on the table.

$150K/year (limited spots)

Sales Mastery® Cohorts: 8 Weeks. No Fluff. Just Close More Jobs.

Two tracks. Same proven system. Choose what fits your team.

COMPANY TRACK

$5,000

per company

8 live, weekly virtual sessions
Train unlimited team members
Complete Sales Mastery® curriculum
Objection scripts that actually work
Price presentation frameworks (no more awkward pauses)
Digital workbook + call recordings
Implementation support between calls

Best for:

Teams who want everyone on the same page—techs, CSRs, and leadership.

INDIVIDUAL TRACK

$1,000

per person

8 live, weekly group coaching calls
Personalized skill development
Scripts, templates, and tools
Real-world assignments you'll use immediately
Access to all recordings
Community of service pros leveling up together

Best for:

Individual techs, CSRs, or owners who want to test-drive our process before bringing in the team.

Next cohort starts [date]

Only [X] spots left

Elite Partnership: When You're Ready to Build a Sales Machine

Most companies treat sales training like a one-time event. Elite Partners treat it like infrastructure.

Strategic Coaching

Team Development

Onsite Impact

The Result:

By year-end, you’ll have a documented, repeatable sales system that works whether you’re in the truck or not. Your team will know what to say, how to say it, and how to close more jobs at higher tickets—without feeling like pushy salespeople.

$150,000/year

or $14K/month with 12-month commitment

Limited to 8 partner companies per year.

Our Process: Diagnose. Train. Refine. Repeat.

Diagnose

We don’t start with a generic training deck. We start by understanding where you’re actually losing deals: price presentation, objection handling, follow-up, CSR scripting, or tech confidence.

Train

Your team learns a clear, repeatable sales process through live coaching, roleplay, and real-world assignments. No theory. No fluff. Just what works in the field.

Refine

We review real calls, real numbers, and real objections to keep improving. This isn’t a “one and done” motivation seminar—it’s ongoing development that compounds over time.

Real Companies. Real Results.

— John Aspire, Owner, Primier Pros | San Antonio, TX

“We went from techs who apologized for pricing to techs who confidently presented three options every time. Our average ticket jumped 32% in 90 days.”

— Levi Moorhead, Owner, Two Brothers A/C | Seguin, TX

“Resilient Roots is an incredible business coaching company that delivers real results in sales, operations, and leadership. Jake and his team are strategic, knowledgeable, and always willing to help. Their approach is thoughtful and practical, with a strong focus on helping businesses grow and thrive. Whether it’s improving team performance, streamlining operations, or increasing sales, Resilient Roots brings the kind of expertise and support that truly makes a difference. Highly recommended for any business looking to level up.”

— Clifton Locke, Sales Professional, Sewell | Odessa, TX

“Resilient Roots is an amazing community space that truly stands out! From the moment you walk in, you feel the warmth and dedication of the staff who are genuinely committed to creating an inclusive and welcoming environment for everyone. Their workshops are insightful and empowering, providing valuable skills and knowledge that leave a lasting impact. Whether you’re attending an event or just dropping by, you feel encouraged and inspired. I highly recommend Resilient Roots for anyone looking to connect, learn, and grow in a supportive community.”

Average ticket increase

25%- 25 %

Close rate improvement on average

15%- 15 %

Companies trained

0 +

Service pros coached

0 +

Who's Behind This?

PROVEN RESULTS

Scaled a company from $0 to $10M+ in just 18 months.

Started in the trades

Has real-world experience building a service business from the ground up.

HIGH-IMPACT SALES

An expert in the data-driven sales strategies that actually drive revenue.

OPERATIONAL EFFICIENCY

Helps you streamline operations for sustainable, long-term success.

Jake Wayne Pettit

TEAM BUILDER & LEADER

Knows how to build and lead high-performing teams in the service industry.

RESULTS-FOCUSED COACH

A direct, no-fluff approach that cuts through the noise and gets results.

COMPETITOR'S MINDSET

A lifelong competitor and jiu-jitsu practitioner who understands discipline.

BEYOND THE BUSINESS

A husband and father who knows the “why” behind building a legacy.

What makes us different:

We’re not corporate trainers who’ve never worn the boots. We’ve done the work. We’ve carried the bag. We’ve sat across from homeowners who said “your price is too high” and had to figure out how to respond.

Our training isn’t motivational theater. It’s practical, field-tested frameworks that your team can use Monday morning.

We believe in:

Bottom line: We train service pros to sell like professionals—because that’s what your customers deserve, and that’s what your business needs to scale.

Stop Losing Revenue to Bad Sales Conversations

Join the next Sales Mastery® Cohort or apply to become an Elite Partner. Either way, your team will close more jobs, at higher tickets, without feeling like sleazy salespeople.

No long-term contracts on cohorts. No pressure. Just real training for real results.