Sales Mastery® Cohorts
8 Weeks to Higher Tickets, Better Close Rates, and a Team That Actually Knows How to Sell
Live, tactical sales training for HVAC, plumbing, electrical, and home service pros who are tired of leaving money on the table.
Who This Is For For
- Service company owners who want a proven sales system without hiring a full-time sales trainer
- Techs who know their craft but freeze up when it's time to talk price
- CSRs who want to book better calls and create more opportunities
- Salespeople and estimators who need a structured way to handle objections
- Teams who are done with "rah-rah" motivation trainings that don't stick
If you’re in HVAC, plumbing, electrical, roofing, or any home service trade—this is for you.
Two Tracks: Company or Individual
1. COMPANY COHORT
$5,000
What You Get:
- 8 live, weekly 90-minute virtual training sessions
- Unlimited team members from your company
- Complete Sales Mastery® curriculum (objections, pricing, follow-up, discovery)
- Price presentation frameworks techs can actually use
- Objection handling scripts for the top 15 pushbacks
- CSR call scripting and opportunity creation
- Digital workbook and action planner (PDF)
- Access to all call recordings during and after the program
- Private Slack/community for questions between calls
Best For:
Companies with multiple people to train—owners, techs, CSRs, and salespeople all on the same page.
Next Start Date: [Date]
$499 per person
What You Get:
- 8 live, weekly 60-minute group coaching calls
- Personalized skill development
- Script and objection framework library
- Downloadable workbook and tools
- Practical weekly assignments to use in the field
- Access to call recordings
- Community of service pros leveling up together
Best For:
Individual techs, CSRs, or salespeople who want to level up their skills—or owners who want to “test drive” the process before bringing in the whole team.
Next Start Date: [Date]
Curriculum Breakdown
The Mindset Shift
Why most service pros struggle with sales (and how to fix it). Understanding the role of trust in the home services world.
Discovery & Qualification
How to ask the right questions so pricing makes sense later. Building value before talking numbers.
Presenting Options Without Apologizing
The framework for presenting 3 options that don’t feel pushy. How to own your price with confidence.
Objection Handling (Part 1)
“Your price is too high.” “I need to think about it.” “I want to get other quotes.” Learn how to respond without folding.
Objection Handling (Part 2)
“I need to talk to my spouse.” “Can you do any better?” “We’re going with someone cheaper.” Advanced frameworks for tough situations.
Follow-Up That Actually Happens
How to stay in touch without being annoying. The follow-up sequence that turns maybes into yeses.
Upsells, Add-Ons, and Service Agreements
How to present maintenance plans, warranties, and add-ons naturally (without feeling like you’re nickel-and-diming).
Putting It All Together
Your personalized action plan. Real-world practice. Final Q&A and accountability commitments.
How to Join
1
Pick your track (Company or Individual
2
Choose a start date
3
Complete registration and get onboarding details
4
Show up weekly, do the work, and watch your close rate climb
- No long-term contract
- Satisfaction guarantee (details on checkout)
- Real training, not motivational fluff